Hey Kai, I love the article...Think this header is incorrect: Exploratory vs exploratory, or why the process is ineffective...Shouldn't if be Exploratory vs explanatory, or why the process is ineffective
1. Results of discovery/exploratory research is prioritization. Reducing the opacity and bringing clarity to a problem we are not sure is the right one to solve. This is achieved through ranking and metrics.
2. Results of explanatory research starts with a hypothesis or perspective to validate. The result is tactical design.
These two things are on different altitudes of understanding. Leadership wants 1, but boots on the ground wants 2. You need both to build trust in stakeholders. Now the issue is communicating and mental agility to explain/transition to the right level of insights.
Hey Kai, I love the article...Think this header is incorrect: Exploratory vs exploratory, or why the process is ineffective...Shouldn't if be Exploratory vs explanatory, or why the process is ineffective
Thanks for catching that! I've made some changes.
I'd like to add some nuisance.
1. Results of discovery/exploratory research is prioritization. Reducing the opacity and bringing clarity to a problem we are not sure is the right one to solve. This is achieved through ranking and metrics.
2. Results of explanatory research starts with a hypothesis or perspective to validate. The result is tactical design.
These two things are on different altitudes of understanding. Leadership wants 1, but boots on the ground wants 2. You need both to build trust in stakeholders. Now the issue is communicating and mental agility to explain/transition to the right level of insights.